Tidal's '4:44' Is a Movie Starring Lupita Nyong'o & Mahershala Ali

4:44 is not a new Jay Z album, but it still might be worth all that sneaky, world-dominating Tidal advertising hype, because it's actually an NC-17–rated film starring 2017 Oscar-winner Mahershala Ali, 2014 Oscar-winner Lupita Nyong'o and four-time Emmy nominee Danny Glover. 

The reveal was made with a black-and-white teaser during Wednesday night's NBA Finals game. Recall that Jay Z surprise-announced his last album, Magna Carta... Holy Grail—a Sprint partnership like 4:44—as during the 2013 NBA Finals.