August 10, 2017


BTS Announce New Music in September With 'Love Yourself' Poster

Kevin Mazur/BBMA2017/Getty Images for dcp
Kevin Mazur/BBMA2017/Getty Images for dcp

Don't miss a thing! 

Keep yourself updated with The Complete Guide to BTS' Love Yourself Comeback on Fuse!

BTS have breaking out in America big time this year thanks to a win at the Billboard Music Awards, a sold-out arena tour, and the tireless work of their dedicate fanbase...and the guys clearly aren't ready to rest anytime soon. 

For their new music coming in September, the K-pop sensations confirmed their upcoming musical comeback with a poster of main vocalist Jungkook curiously in a wheelchair with the words "Love Yourself." According to a press release, Love Yourself will be the band's new concept following their previous album concepts of School, The Most Beautiful Moment in Life and Wings (the latter two of which saw them charting on the Billboard 200 albums chart). 

Just like when BTS's record label BigHit Entertainment put out short films of each individual member ahead of the Wings album release, this poster is just the first step in the group introducing their upcoming content with the key word for the series being "innovation." See below:

Fans know that the group loves to tease and share hints about upcoming projects and will remember that BTS leader Rap Monster previously alluded to the idea when accepting their BBMA Award for Best Social Artist , saying, "Love myself, love yourself." Needless to say, fans need to literally pay attention to everything this group says.

The Love Yourself campaign is said to continue through the rest of 2017 and into 2018 (likely similar to how the Wings album era was stretched between late 2016 and its re-release came at the top of 2017). A press release promises a "large-scale campaign for the new record," meaning the group may break even more records than they have already.

While we wait for the next clues and steps to BTS' Love Yourself campaign, listen to Fuse's K-pop podcast K-Stop hosted by Jeff Benjamin and Tina Xu discuss BTS' recent "Come Back Home" release (at 18:30) and how acts like BTS are creating a second wave of K-pop interest in Japan (at 45:00):