KARD Discuss Atypical Debut, Preview New Tour & Music: KCON 2017 LA Interview

Despite being one of the newest acts on the bills, KARD at KCON 2017 Los Angeles was a real-life representation of how connected K-pop fans are to their scene. The group had technically only made their "official" K-pop debut with their Hola Hola EP a month prior with the co-ed quartet hustling for months to truly earn not just one of the festival's most anticipated performances, but one that proved how K-pop's international audience is helping shape act's futures and shake up traditional industry standards.

While most Korean acts hype up their debut releases with an album for fans, TV appearances and as many musical performances as possible, B.M, J.Seph, Somin and Jiwoo took a different route by quietly releasing three buzz tracks and music videos, letting fans online control the response instead of any traditional media system. With their songs boasting the trendy, tropical-pop sound being touted by Justin Bieber and Kygo, along lyrics sharing both the male and female perspectives, fans around the world latched on to KARD to give them impressive sales in the Statestours in both North and South Americaa Brazilian TV show appearance, endorsement deals and other opportunities to hint that K-pop's traditional debut method isn't as strict as it once was thanks to the scene's increasingly international fanbase.

From their take on the unexpected response to what we can expect from their next release, KARD opens up to Fuse below. Don't miss all thing KCON right here.