LONDON, UNITED KINGDOM - SEPTEMBER 29: Ed Sheeran performs on stage during the iTunes Festival at The Roundhouse on September
C Brandon/Redferns via Getty Images

Apple Music Festival has decided to end its run after 10 years, according to Music Business Worldwide. The annual London-based event, formerly known as iTunes Festival, took place at Camden's Roundhouse venue every September over the past two years.

Over the past decade, big-name artists like Ed SheeranAmy WinehouseAdele, Oasis, Mumford & Sons, The xx, Coldplay, Lady GagaArctic MonkeysKendrick LamarPharrell, The Weeknd, One Direction and Beck have performed at the festival. Last year, the lineup included Britney SpearsChance the Rapper, Bastille, Calvin Harris, Alicia Keys, the 1975 and more. As of now, Apple Music hasn't given an explanation for the cancellation.

Yet this decision doesn't seem like it will hinder their future partnerships with other music events, as they've done with SXSW this year and recently launched the Carpool Karaoke series. Apple Music Festival will be missed though, as it was a free event (attendees won tickets through competitions) that provided fans with an intimate concert experience with some of the biggest artists in the world.

Next, watch an old-school Fuse chat with previous Apple Music performer Chance the Rapper: