September 25, 2017


Melanie Martinez's Completes Visual Album With Creepy-Cute 'Mad Hatter' Video: Watch

Melanie Martinez completes her Cry Baby visual album with the 13th and most ambitious video for LP closer "Mad Hatter."

Written and directed by Martinez herself, the visual sees the singer's adorably twisted character take an Alice in Wonderland–esque elixir before spiraling into a fantasy world where doughnuts dance, one can peel the skin off their face and humans wear expressionless masks as she leads a pack homicidal stuffed animals who melt and stab any of said masked humans. Melanie also worked on costume design with "Mad Hatter" boasting some of her most intriguing looks to date from the '70s-inspired doll dresses to the Marie-Antionette-meets-Nightmare-Before-Christmas creations.

If it all sounds too creepy to be a pop-music video, well, you haven't been paying attention to the previous Cry Baby visuals—which boast more than 715 million views on YouTube to date.

The "Mad Hatter" video ends Melanie's debut-album era on a true creative and artistic high note, only making the wait for her 2018 sophomore album that much more tough yet exciting.

Below, watch Melanie share some of the first details about her upcoming LP to Fuse: