The 14 Most Iconic "Urban" Fashion Brands of the 90s and 00s

FUSE TV - The 14 Most Iconic "Urban" Fashion Brands of the 90s and 00s

Hip hop and fashion have always been inextricably linked. Whether it’s rappers name-dropping labels or artists like Gunna and A$AP Ferg sitting front row at New York Fashion Week this year, the affinity between rap/hip hop and fashion (whether streetwear or couture) has never been stronger. But before the Migos rapped about “Versace” or Lil Yachty linked up with Nautica, hip hop fashion looked a lot different.

Throughout the 90s and the 2000s, hip hop fashion was epitomized by “urbanwear” (read “black fashion”) labels. You know, the FUBUs, the Rocawears, the Cross Colours, etc. So as NYFW 2019 comes to a close, we’re throwing it back and commemorating the iconic urban brands that first built the bridge between hip hop and high fashion. 

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41m

8 Most Iconic Rappers

Missy: The Icon

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Missy: The Icon

8 Most Iconic Rappers - Trailer

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8 Most Iconic Rappers - Trailer

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Missy Elliott: The Icon (Extended Interview)

Clash of the Corps Cast Share Which Amenities They Miss The Most

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The King and Queen of Bounce

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The River and the Wall

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Urban Jungle - Trailer

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Fashion

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The Best of The Best Clash

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End of the Line: The Women of Standing Rock

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Beauty and the Bleach

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Beauty and the Bleach - Trailer

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Plenty Of Fish In The Street

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The Women of Standing Rock - Trailer

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The Legend of Baron To'a - Trailer

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History of the Reebok Pump Part 1

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This Season On Clash of The Corps

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Big Bear 2: The Wrath of Tito

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Rico and Xristina vs. The High-Tech Toilet

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Don't Swear In Front of The Song

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The Beatles: In the Life

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