NEW YORK AND LOS ANGELES – November 23, 2015 – Fuse (www.fuse.tv) has seen ratings and audience growth in its core demos since re-launching September 30, 2015, as a national television network for the fast-growing, Latino and multicultural audience. Reaching 18.3 million total viewers in the 8 p.m. to 1 a.m. time period during the first six weeks of the re-launch.
From September 30 through November 11, 2015, Fuse is the fastest-growing ad-supported cable network in primetime among Households ratings and Persons 2+ impressions (excluding sports and kids programming). The network’s new original line-up – which includes BIG FREEDIA: QUEEN OF BOUNCE, FLUFFY BREAKS EVEN, TRANSCENDENT and SKEE TV – has driven ratings increases among its core target audience of Adults 18-34. The Live +3 ratings in the 8 p.m. to 1 a.m. time period is up +122 percent compared with the same six weeks in 2014 and up +89 percent compared with Fuse’s January-September 2015 average. Fuse has also seen double-digit growth in other key demos, with ratings up year-over-year among Adults 18-49 (+94 percent), Persons 12-34 (+86 percent), Households (+76 percent) and Persons 2+ (+81 percent) in the time period.
“At a time when everyone is determined to reach Millennials – an audience that has more entertainment choices than ever before – we re-launched Fuse with a new brand and original programming line-up that was developed for this young, diverse demographic,” said Bill Hilary, President Fuse Media. “Six weeks in, and the initial ratings growth is showing that our strategy is working. With more original programming announcements coming in the next few weeks, we look forward to continuing to ride this momentum into the new year.”
The six-episode run of FLUFFY BREAKS EVEN, starring comedian Gabriel “Fluffy” Iglesias, reached 6.1 million viewers while BIG FREEDIA: QUEEN OF BOUNCE reached a total of 6 million viewers. New original series TRANSCENDENT - about the diverse young trans women who perform at AsiaSF Cabaret in San Francisco - continued to bring in new viewers during it’s six episode run with a +43 percent growth in Adults 18-34 and was watched by a total of 2.5 million viewers.
Source: Nielsen Live+3 Day data, (9/30/15-11/11/15)
Fuse (www.fuse.tv) is a national television network for the wide-ranging tastes and attitudes of the fast-growing, multicultural and Latino 18-34 audience. The network re-launched September 30, 2015, expanding beyond music with original programming that reflects a new attitude that is sexy, edgy, relevant and honest. Fuse is currently available in more than 70 million households, and reaches consumers across multiple other platforms, from video on demand to online, mobile, social media and live events. For photos and additional assets, please visit www.fuse.tv/press.
Diane Castro Matt Biscuiti
Fuse Media The Lippin Group for Fuse Media
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