Truth has a message for young people who smoke cigarettes: You're getting left-swiped.
With the help of up-and-coming pop stars Fifth Harmony and Becky G., truth has released a music video for an original song called "Left Swipe Dat," which aired Sunday during the GRAMMYs. You can watch the full video, along with exclusive behind-the-scenes footage of the video being filmed, above!
What "Left Swipe Dat" claims, over a catchy hook in its chorus and a fun music video, is that you'll get double the matches on today's most popular dating apps if you're not smoking a cigarette in your profile picture. The video features cameos from tons of YouTube stars, and they're all in agreement about one thing: No one wants a hottie with a body if that hottie also comes with a cigarette.
Seventeen-year-old Becky G. is part of the generation that could end smoking. Only eight percent of teenagers today are smoking, according to truth's website, and that number is shrinking every year. Becky G. tells Fuse's Top 20 Countdown that she had an especially emotional connection to helping with the "Left Swipe Dat" video.
"I've lost a lot of people in my family to smoking, and that's why I felt like being a part of this was so special to me and really important," she explains. "It's such a great message. Since truth started, they've made such a big impact and I think that's incredible. I feel like I'm a part of a generation that may just happen to end smoking."