Fifth Harmony & Becky G. Team Up with truth for "Left Swipe Dat”
Truth has a message for young people who smoke cigarettes: You're getting left-swiped.
With the help of up-and-coming pop stars Fifth Harmony and Becky G., truth has released a music video for an original song called "Left Swipe Dat," which aired Sunday during the GRAMMYs. You can watch the full video, along with exclusive behind-the-scenes footage of the video being filmed, above!
What "Left Swipe Dat" claims, over a catchy hook in its chorus and a fun music video, is that you'll get double the matches on today's most popular dating apps if you're not smoking a cigarette in your profile picture. The video features cameos from tons of YouTube stars, and they're all in agreement about one thing: No one wants a hottie with a body if that hottie also comes with a cigarette.
Seventeen-year-old Becky G. is part of the generation that could end smoking. Only eight percent of teenagers today are smoking, according to truth's website, and that number is shrinking every year. Becky G. tells Fuse's Top 20 Countdown that she had an especially emotional connection to helping with the "Left Swipe Dat" video.
"I've lost a lot of people in my family to smoking, and that's why I felt like being a part of this was so special to me and really important," she explains. "It's such a great message. Since truth started, they've made such a big impact and I think that's incredible. I feel like I'm a part of a generation that may just happen to end smoking."
Find out more about truth at their website, and check out their "Lip Sync Dat" contest here.
20m
20m
2m
4m
13m
21m
46m
1m
57m
20m
2m
1m
23m
20m
20m
1m
21m
1m
1m
2m
1m
1m
2m
1m
57s
1m
45s
56s
4m
1m
44m
7m
4m
1m
4m
34s
1m
55s
2m
1m
1m
1m
37s
42s
1m
1m
1m
20m
3m
21m
1m
20m
1m
2m
5m
2m
1m
20m
24m
22m
20m
20m
3m
24m
1m
22m
2m
5m
4m
20m
20m
44m
46m
21m
1h 25m
2m
11m
20m
1m
2m
20m
1m
1m
21m
7m
5m
1h 21m
44m
22m
20m
20m
5m
9m
3m
9m
7m
2m