Festivals are a great venue for discovering bands, but they're equally great for discovering cool causes. This weekend at Voodoo Music Experience, we got a chance to learn about Toyota's Free Yr Radio initiative which supports independent radio stations around the country. You can even get involved at home just by tweeting about your love for indie stations with the hashtag #ToyotaGiving. Each time you do, Toyota will donate $2 to the radio station.
Check out the video above to learn more about Free Yr Radio and to hear from LA band Infantree on why independent radio plays a crucial role for burgeoning acts.