Fuse will be live-streaming the Doritos SXSW Kickoff party on Thursday, featuring performances from LL COOL J, Ice Cube, Public Enemy and Doug E Fresh. The opening night festivities will be available to watch on TV and online at 11:30P/10:30C.
The Doritos #BoldStage is offering fans a more unique experience than ever this year. If you're in Austin this week, you'll be sure to notice the towering 62-foot vending machine that will act as a natural landmark for the stage. And whether you're trekking out to SXSW or not, you'll be able to interact with the performers throughout the week and weekend by using the hashtag #BoldStage on Twitter.
Tweets will be used to help select openings acts, control special effects and customize LL COOL J's set list during the kickoff show. The Doritos stage will be featuring other rising stars throughout the week across multiple genres.