The Doritos #BoldStage brought more than up-and-comers and legends of hip-hop and rock to SXSW this weekend.
A 62-foot tall vending machine, the foot of which was the stage itself, and several 30-foot LED screens delivered a jaw-dropping presence, making the #BoldStage the de-facto center of activity in Austin. An enormous Tesla Coil zapping out lightning was the cherry on top.
All of that wasn't just for show, though - Doritos allowed fans the opportunity to control the special effects throughout the weekend. By tweeting the hashtag #BoldStage on Twitter, fans were able to choose what appeared on the LED screens and other actions during the performances.
SXSW may be coming to a close, but we're still updating our festival hub with coverage all week.