Missing JWP ID, ooyala ID: dbmYBm_vnAn0

March 16, 2013


Seth Sentry Voted By Fans As Opening Act on Doritos #BoldStage

The Doritos #BoldStage gave music fans an unprecedented amount of control over the SXSW kickoff party on Thursday - letting tweets determine who was named the opening act at the party. 

Fans were able to vote for the opener on a star-studded bill that already featured LL COOL J, Ice Cube, Public Enemy and Doug E. Fresh by using the hashtag #BoldStage on Twitter. The winner was Seth Sentry, one of Australia's brightest up-and-coming artists.

The #BoldStage also gave fans control over other aspects of the show Thursday. People were able to tweet about what special effects they wanted to see and even helped select songs from LL COOL J's setlist.

Check out our photo gallery from the #BoldStage kickoff party, and don't forget to refer to our SXSW hub page for ongoing coverage from Austin all weekend.