July 18, 2013


The Next Rebecca Black? Watch Tay Allyn's "Mass Text" Video

Twenty-four-year-old Texan Tay Allyn's debut music video "Mass Text" is so atrociously bad it can't possibly be taken seriously... right? Right!? Or is that the point?* Either way, the facts are indisputable: The video has racked up nearly 150,000 YouTube views in less than 48 hours.

But who is she? After graduating from USC two years ago, the theatre major's only professional experience in show business is an appearance in Discovery Channel series I Didn't Know I Was Pregnant (according to her acting reel). It's a tough biz and a viral video can score almost anyone instant internet fame, whether you're lip-syncing to pop songs or a bird who loves dubstep. The pinnacle of this career path: 14-year-old Rebecca Black and that chubby Korean rapper Psy, both of whom rake in huge numbers on their YouTube channels—Black's recent cover of Miley Cryus' "We Can't Stop" has nearly 600,000 views in less than two weeks.

So, what better way to promote yourself than a viral video? If the visual really catches on, well, then everyone wins: We eagerly await Allyn's next monstrosity; she gets to keep performing! Her YouTube description promises "a new breed of pop about the mundane issues you face in everyday life." Like depression from being excluded from her crush's mass text.

Horrible or not, she's racking up lots of YouTube views and that equals big $$$$$. 

*If she's not facetious but serious about this... well, then have a grand ole time cringing, sharing and laughing at this "new breed of pop."