February 27, 2014


Art, Music & Kicks: 'Trending 10' Discovers the UNKNWN

Since opening in 2011, Miami's UNKNWN store has become one of the premier centers for sneakerheads to geek out over the latest Nike trends, all while fusing design, music and modern performance lifestyle. Boasting a clientele that includes Kanye WestPharrell and Skrillex, UNKNWN was founded by NBA star LeBron James and sits within the upscale Aventura Mall.

"I've always been into sneakers, and LeBron's always been into sneakers—always been into fashion," high school friend and shop co-founder Jaron Kanfer explains to Trending 10. "We both like business and like making money, so we put our heads together and decided to open a store."

In addition to offering Nike's best, UNKNWN sells a wide range of ready-to-wear items, accessories and music. The shop also hosts artist meet and greets and strongly emphasizes its "modern lifestyle" platform that draws inspiration from today's musicians and burgeoning designers.

Check out the all-access clip above, and don't miss Trending 10 everyday at 7/6C on Fuse.