May 7, 2014


K-Pop Boy Band EXO Earn 2.5 Million Music Video Views in 24 Hours

At the top of the year, we eyed K-pop boy band EXO to be one of 2014's breakthrough artists. While we don't like to brag, the latest YouTube numbers for their new single "Overdose" pretty much solidify our prediction.

The 12-member male act dropped two versions for their new music video, both earning remarkable numbers in the first 24 hours. After hitting yesterday morning, the K-pop version of "Overdose" (above) snagged more than 2.5 million views while the Chinese rendition (below) picked up about 1.3 million. 

The flashy visual sees the boys singing and rapping in a futuristic setting alongside overwhelmingly slick choreography. If Usher impressed you in his new "Good Kisser" video, well, magnify that 12 times and you got EXO's "Overdose."

Crafted by the Underdogs—who have helmed hits for BeyonceJustin Timberlake and Chris Brown—"Overdose" is an snappy, electronic/hip-hop jam with a huge pop chorus. It's not the first time the U.S. producers have worked in K-pop either: They crafted Girls' Generation's slinky single "Mr.Mr." in February. 

There are two versions of this song because the 12 EXO boys split into two sub-groups: EXO-K, who are focused on the Korean market, and EXO-M, focused on China and singing in Mandarin (thus the M). 

But those who can't pick a favorite are in luck. The sub-groups come together to sing the chorus and execute some extraordinary group choreography, too. Our favorite moment's at 2:57 when half of their heads transform into snare drums.