You might be unfamiliar with Crystal Kay, but that's all about to change. The Japanese popstar isn't new to the game: getting her start at age thirteen, she's been a singer, songwriter, radio host and actress, recording ten full-length albums before the age of 27. Impressive, to say the least!
Her latest endeavor is "Dum Ditty Dumb," a bilingual track that has Kay experimenting with a variety of genres. The result is a completely bizarre and totally catchy pop anthem, and we've got no complaints here.
The single exists somewhere within a mega pop hit, EDM staple and soulful R&B smash. When the song slows, Kay slows, easing and contorting her body to reflect the track. There are colorfully reversed dance moves, otherworldly animations and fluid hand gestures. Partnered with a addictive chorus of "Gimme gimme gimme good love / I want ya / I need ya / The good stuff / Gotta have it baby," Kay is on her way to conquering an American audience. We're ready for it.
Watch the supremely energetic video above!