Gwen Stefani & Pharrell Burn the Floor in "Spark The Fire"
"Pop" is the name of the game for Gwen Stefani's latest solo output, and it doesn't stop at the genre her tunes are filed under. She embraced a seriously high pop art aesthetic for her "Baby Don't Lie" video, stepping in and out of psychedelic scenes and swirls of bold, bright patterns and colors. With "Spark The Fire," Gwen's penchant for pop goes the Pop Up Video route in an updated way, bringing those familiar thought bubbles back to the forefront for her next single.
In "Spark The Fire," Gwen hits the town and the dance floor, and she's followed by a fleet of personalized emojis and exclamations via pop up speech bubbles featuring the lyrics of the track. (That heart/lighter emoji in particular? Adorable.)
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