We all know Kelly Clarkson's back with a new album, Piece By Piece. It's got the incredible single, "Heartbeat Song," the Sia-penned "Invincible," a Tokio Hotel cover/John Legend collaboration, and more. But if the résumé's not enough to convince you to pick up the full-length, maybe a friendly face in the local Target is what you need?
Then YouTuber and Clarkson fanatic Currie Terrell is your ticket! The guy hit up the department store and convinced (harassed?) shoppers to purchase Piece by Piece. Check out the clip above. Think someone took a page from 5 Seconds of Summer's book?
Terrell wandered the chain store with a handful of Clarkson's CDs, stopping women as they tried to peruse the aisles, most of them not even in the music section. He even dropped a few discs in the carts of unsuspecting customers—and used Piece By Piece to cover the works of one Lana Del Rey. That's dedication, dude. If Clarkson goes to No. 1 on the charts, we know who to thank.