June 30, 2015


Kendrick Lamar Takes Aim at Discrimination in New "Alright" Video

On Kendrick Lamar's "Alright"—a standout cut on his wonderful To Pimp a Butterfly album—the rapper details post-depression moments along with his disdain for the po-po. The accompanying, cinematic video is a dramatic, black-and-white visual that makes a few pointed statements against discrimination.

Watch above as the MC drops bars while riding with his crew that includes ScHoolboy Q, Ab-Soul, and Jay Rock—at one point flipping the script, having four white cops carry their car thorough the street. There are other pointed statements towards the police like when three young dancers break it down on top of a cop car or when Kendrick himself is struck down from a light pole by a cop where, despite him falling and hitting the ground, he's still got a smile on his face.

According to Rap-Up, Kendrick performed all his own stunts in the video, including hanging upside down and looking like he's floating through the air. As if the social commentary wasn't enough, there's a few additional acrobatics added in there as well.

Kendrick's impassioned performance of "Alright" was one of the highlights of the 2015 BET Awards in a show that featured Janet JacksonDiddyLil Kimthe WeekndCiara and more. Check out pics from the show right here.