Last July, Australia's album charts featured Sia's 1000 Forms of Fear at the top, Ed Sheeran's X in the runner-up slot and at No. 3 was the debut full-length Startup Cult by homegrown rap hero Allday. Not bad company for your first LP.
Since dropping the record, the young MC has gone on a headlining tour of Australia, his viral star rising quickly as new songs collected tens of thousands of spins on the regular. The 24-year-old is looking to make his next music moves even bigger and Fuse is proud to exclusively premiere the music video for "Magic," a standout cut on his just-released Soft Grunge Love Rap mixtape. Watch the visual above that sees Allday inside a trippy love story.
On how the love story relates to the video, Allday tells us:
"'Magic' is about liking someone, but being a bit too scared to fully commit to them—something I seem to go through a lot. It's basically an excuse song."
With the likes of Nylon, AV Club and a fresh new music video, Allday leads a promising new set of Aussie rappers looking to further infiltrate the global scene.