Watch above as Babenzien explains why Greats doesn't distribute to other stores, how the two Beast Mode collaborations with newly retired NFL star Marshawn Lynch came about, and the ambitious plans he's got for Greats.
"I'd put our sneaker up against any luxury brand and cut it in half and you can make the decision yourself," Babenzien says. Start by watching the new installment of Sole Searching.
Below, check out rap antihero and G.O.O.D. Music president Pusha T's Sole Searching interview: