February 29, 2016


'Sole Searching' Visits Brooklyn's Greats: Watch

In the latest episode of Fuse.tv's Sole Searching, host Esteban Serrano heads to Greats in Williamsburg, Brooklyn, where Ryan Babenzien hashes out his brand's unique approach to footwear.

Watch above as Babenzien explains why Greats doesn't distribute to other stores, how the two Beast Mode collaborations with newly retired NFL star Marshawn Lynch came about, and the ambitious plans he's got for Greats.

"I'd put our sneaker up against any luxury brand and cut it in half and you can make the decision yourself," Babenzien says. Start by watching the new installment of Sole Searching.

Below, check out rap antihero and G.O.O.D. Music president Pusha T's Sole Searching interview: