Last week, Nike went global with Air Max Con 2016, an exciting event set in New York City, Tokyo and Hong Kong. Fuse's Sole Searching was there for the NYC edition, and you'll see what a multi-sensory experience it was in the video above.
In a convention space filled with Nike Air Max–themed cereals, DJ sets and displays, Sole Searching learned exactly how a fresh sneaker–scented candle came together and spoke to artist Christophe Roberts.
"It's a positive environment," Roberts told us. "Everybody's out here just to style a little bit, to check out some new styles. You really feel the love out here, man."
Watch a previous, Pusha T–featuring episode of Sole Searching: