April 7, 2016


The Drake Effect Part 3: How Drake Shifted Hip-Hop and R&B Radio Culture

Welcome back to The Drake Effect, a miniseries created by Fuse's Esteban Serrano in which we explore the various ways Aubrey Graham has singlehandedly shifted hip-hop culture. The third and final installment, "Radio," features thoughts from Drizzy himself, Hot 97's Bobby Trends, Genuis' Rob Markman and YouHeardThatNew's Low Key. 

In this new episode, the dudes take on how Drake has shifted the sound on hip-hop and R&B radio with his "sing-songy rap" style that likes of Fetty WapFutureBryson Tiller, Tory Lanez, and Partynextdoor.

"It's sickening how much impact he's had on the culture on radio," Low Key comments. But Bobby Trends might best sum it up when it comes to his station's playlist: 

"The sound of radio is Drake. I'm on Hot 97 in New York City. Our playlist is: Drake, Rihanna, Drake, Jay Z, Drake, Lil Wayne, Drake, Drake, and Drake.

"We decide what's going to get put on the radio through research and through a bunch of stuff. But when you get to that Drake record, it's just like, 'Oh the album just came out? Oh OK, you're allowed to play whatever you want from that.' Chances are if you hear a new Drake song that you've never heard before, you're going to stay and listen."

Watch the third part of The Drake Effect above, then watch Episode 2, "The Co-Sign," below:

Watch Episode 1 of The Drake Effect, "The Mixtape":