A$AP Ferg Dedicated His 'New Level' Video to Athletes: Interview

A$AP Ferg makes sure he takes control of his artistic direction, especially when it comes to music videos. Speaking to Fuse, the rapper revealed the creative process of co-directing the visual for Always Strive and Prosper's "New Level" with frequent collaborator Shomi Patwary:

"I basically just wanted to create almost like a Gatorade commercial, and I wanted to dedicate the song and video to athletes because they're always bumping my music before their games. So I got a bunch of different athletes I knew, wrote out the treatment, gathered the reference pictures and Shomi hooked it up for me."