#TBT 2013: J. Cole Talks Album Leak Ahead of 'Born Sinner' Release
Days before dropping his 2013 album Born Sinner, J. Cole witnessed the album's leak online—a whopping 10 days before its official release date.
In a throwback interview with Fuse, the Roc Nation rapper expressed the need for a better process that lowers the chances of an album leaking. "They have to find a better way for an artist to release his music 'cause me turning to the label and waiting around for the day it leaks is not the way," he said.
Cole went on to explain that mixtape releases always felt more gratifying to him.
"The mixtape way that we came up doing is way better. It's way more gratifying when I can finish a tape on my own—no label, no pressing it up," he said. "You press 'send,' and the world gets it like that."
Next, listen to Fuse's Back of the Class podcast discuss J. Cole's forthcoming album, 4 Your Eyez Only: