Less Than Jake Explore the Impact of the Comment Section in 'Bomb Drop' Video: Premiere
Less Than Jake only just dropped their Sound the Alarm EP on Friday, but the longtime ska/pop-punk favorites are keeping the excitement high by serving a new music video for the project.
Fuse is thrilled to premiere the visual for "Bomb Drop," the racing standout from the outfit's latest release, which encourages you to seize the day instead of waiting for life to slow down to your schedule. The accompanying video plays along with this message, relating the story to an aspiring musician who lets a slew of Internet trolls commenting on his YouTube video begin to get the best of him. Director Max Moore (who recently shot with the likes of Stone Sour, Senses Fail and Real Friends) does a nice job of visualizing the impact the YouTube comment section can have a content creator while including captivating performance footage of the band roaring through the track live in a living room. Watch the video first on Fuse above.
LTJ bassist Roger Lima talked to us about the creative process for the visual.
"We wanted to acknowledge online existence and how in this day and age, 'likes' and comments can affect our real, waking lives. Max Moore was excellent to work with and I feel like the video compliments the lyrical message of the song: 'Those wars inside your mind are all for nothing.'"
Sound the Alarm is available now and marks Less Than Jake's first release with Pure Noise Records (home to The Story So Far, Senses Fail, State Champs and more). The guys are currently on tour which will keep them busy throughout a major chunk of 2017 so far. After you check out the new video, watch a classic Less Than Jake interview from the Fuse vault where the band reflect on their Warped Tour legacy below: