On location at Deadmau5's two-day pop-up shop in New York's Chelsea neighborhood, the dance-music god tells Fuse the pop-up "is an idea I've been kicking around in my head for awhile...we can reach everyone who can't necessarily make it to the concert."
The "Lots of Stuff in a Store" pop-up was aligned with the New York kickoff of his Lots of Shows in a Row tour. The pop-up allowed fans to not only snag merch normally exclusive to the tour, but to also cop Deadmau5's cool, collectible toys designed by artist Ron English.
English, famous for his pop culture-inspired visual art, was on hand at the pop-up, live painting a one-of-a-kind mau5head that one lucky fan can win. For a chance to win the custom-painted mau5head, signed by both Deadmau5 and English, head to Omaze.com where you can enter for free or donate for additional entries to increase your chances. The best part? The money raised helps support Win (Women in Need), the largest provider of shelter, housing and supportive services for NYC's homeless women and children for over 30 years.
Below, watch a throwback Deadmau5 interview when Fuse caught up with the DJ and producer at Lollapalooza in 2011: