"I've had some magicians wowing me. You're going to have to dig deep," the king of the sneaker game says.
Before Smoothini's attempts to shock Joe with his trick–the decorated "All The Way Up" artist–reflected back to his childhood when he couldn't afford sneakers.
"I grew up real poor, and all I ever wanted was sneakers. Now that I'm able to afford it, you know, I became one of the biggest sneaker collectors in the world. I thought it was like a natural progression to open a sneaker shop," he says.