Cipha Sounds is a man of many talents. The radio personality, DJ, comedian, music manager, A&R exec, and VJ (among other things) currently hosts Fuse’s very own Cipha Sounds What’s Ur Thing, in which he interviews some of your favorite celebrities about the one thing they’re really passionate about. Honestly, who else could talk to Swizz Beatz about his love for wine, Young M.A. about her love for cooking, and A$AP Ferg about his love for art?
Well Cipha sat down for a very special edition of Mind Massage and tried out some ASMR with some of his things including his favorite New York City treat: unlabeled “snack-a-doos."
“Lot of people think you wanna go big brand name on pastries,” Cipha says, chewing sweet and sticky pastry. “No. You go corner store bodega, generic, Saran Wrap.”
Check out the full video and watch Cipha do more ASMR with tools that keep his sneaker collection fresh, and…salt.