Hologram Tupac Is Now an Award-Winner
Digital Domain, the company responsible for the now infamous hologram of late rapper Tupac at Coachella 2012, made a big announcement on Monday: the company received the Titanium Award at the 59th annual Cannes Lions International Festival of Creativity for the lifelike digital representation of the "California Love" artist. According to the L.A. Times, the award recognizes "the most groundbreaking work in the creative communications field."
Ed Ulbrich, chief creative officer of Digital Domain, said, "We knew that the world had never seen anything like this and that the response was going to be huge." No kidding—the YouTube video of Pac performing with Snoop Dogg and Dr. Dre has more than 10 million views to date. Because of its success, Digital Domain is also prepping an Elvis hologram. Holograms for everyone! Thanks, Digital Domain!
44m
57m
1h 2m
20m
50m
21m
46m
21m
20m
8m
21m
1m
1h 35m
57m
1h 25m
41m
20m
6m
2m
2m
1m
2m
41m
21m
1m
6m
9m
4m
3m
21m
1m
51s
21m
14m
17m
10m
6m
7m
6m
1m
1m
41s
6m
2m
6m
30s
6m
46m
44m
22m
46m
1m
41m
1h 37m
21m
2m
19m
20m
20m
21m
11m
4m
12m