Remember the time No Doubt made a racially insensitive video for their new single "Looking Hot"? Well, it appears the band learned their lesson, releasing a new video that doesn't involve co-opting Native American culture for that "sexy" Gwen Stefani look. This clip is about as harmless as can be; it's all photos submitted by fans on Twitter via the hashtag #NDlookinghot. The pictures were then shaped into a collage alongside the song's lyrics. It's a fun, fan-friendly video that's sure to go viral (and for the right reasons!).
The previous video for "Looking Hot," featuring the lead singer wearing a headdress, prompted immediate push back from Native American groups. Within 24 hours, No Doubt pulled the video from YouTube and issued the following apology on their website:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
The ska rockers are finishing up an eight-show run at the Gibson Amphitheatre in Los Angeles.