“We didn’t give a f-ck about what nobody said from the outside looking in," said Kanye West at an impromptu New York listening party Monday night for his new album Yeezus. "We just wanted to make the best product possible and this is just the beginning of an entirely new mentality about how to make music. I got a new strategy: it’s called no strategy. And I got a way to sell more music: it’s called make better music."
After premiering new material Sunday night at Governors Ball, Kanye joined Jay-Z, Beyonce, Busta Rhymes, Timbaland, DJ Khaled and Q-Tip at Milk Studios, previewing the whole album before its official June 18 release. Many revelations were shared, including confirmation that Daft Punk worked on at least three songs and Rick Rubin's involvement as the album's executive producer.
But none of that compares to "Can't Handle My Liquor," a new track pairing gruff Chicago rapper Chief Keef with heart-on-sleeve troubadour Justin Vernon from Bon Iver. Neither are strangers to Kanye, of course, with Yeezy hopping on Keef's "I Don't Like" remix and Vernon contributing the hook to West's 2010 track "Lost in the World." Still, the idea of them together exemplifies Yeezus's free-for-all eclecticism.
Rap-Up notes that Kanye told the crowd about the album's new direction, saying, "It’s about delivering some sh-t for ya’ll to go to work to, ride to, listen to when you’re working out and sh-t, whatever ya’ll doing to provide a soundtrack to this sh-t. We’re gonna keep on doing this sh-t over and over and over, making sh-t from my core, from my gut."
Kanye also explained to the crowd of journalists, industry folks and models Rubin's influence on the project (via Miss Info). "Everything we did on this project...was like, 'What would Rick Rubin do?' I remember Rick even saying, 'When we did Def Jam, we really wasn’t feeling like we was in competition with nobody because our sh-t was so direct.' So I had to go to the God Rick Rubin and play him my sh-t, ask him questions and allow him to take this project to an entirely new level. And he made a lot of great decisions at the end."
As for the album title? "I wanna explain something about the title Yeezus. Simply put, West was my slave name and Yeezus is my god name."
Watch Yeezy explain the album, via Miss Info, below.