November 26, 2013


Kanye West Ditches Nike, Heads to Adidas Over Royalty Dispute

Good news for people with mint-condition boxes of Nike Air Yeezy IIs: Kanye West is leaving Nike and headed to Adidas.

This means that despite the long-promised line of Kanye-Nike collaborative products like the Air Yeezy II Red Octobers, Kanye is severing laces with the company after producing just two shoes in five years (both sure to become highly sought-after collectors' items).

And Kanye is not happy about that.

While speaking to Hot 97's Angie Martinez, 'Ye said Nike tried to play ball with him before he pulled the plug—offering two collections a year and more resources to play with—but they weren't willing to give him the money he was looking for.

"I said, 'Well I need royalties.' It's not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5 percent and that business is $2 billion. He makes a $100 million dollars a year off of 5 percent royalties," West said. "Nike told me, 'We can’t give you royalties because you're not a professional athlete.' I told them, 'I go to the Garden and play one-on-no one. I'm a performance athlete.'"

Unable to come to a compromise, Yeezus jumped ship and headed over to a competitor, Adidas. "The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much," Kanye admitted. "But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family."

Wait, doesn't he already have enough money to provide for generations of his family? Yes, but he wants more. As he told Martinez, "There are 1470 billionaires in the world. There are only seven black billionaires." And with this Adidas deal, he's hoping to "get my money up to another level. It ain't Jay Z level or Diddy level yet."

Watch the interview above, which also features Kim Kardashian swiveling in a chair in the background.