December 29, 2013


Justin Bieber's 'Believe' Box Office Bomb

Jon Kopaloff/FilmMagic
Jon Kopaloff/FilmMagic

Looks like Justin Bieber's decidedly un-tween-friendly antics maybe catching up to him career-wise: the "Beauty and the Beat" singer's anticipated second concert documentary Believe was a complete box office bomb.

According to the Hollywood Reporter, the film may only gross a paltry $4.5 million in its first five-days.

It only garnered $3.1 million in the critical first three days post its Christmas release and had an anemic weekend of $2.2 million.

The good news for Justin is that the film reportedly only cost $5 million to make. However, the sad box office performance is a jarring departure from his first documentary movie Never Say Never.

The flick, released in February of 2011, cost $13 million to make but raked in a whopping $73 million in the U.S. alone.

Despite Believe's poor opening, Open Road Films, which released the documentary in North America, claim that the film will still be profitable.

They pointed to the small production cost as well as the fact that they only spent $5 million marketing the project as the main reasons not to fret. Marketing wise, they claim to have purposefully only targeted Justin's fanbase.

"It's a new model. We wanted to go straight to Justin's fans," Open Road marketing chief Jason Cassidy said. "Financially, we are going to be fine."

Well, if only focusing on Justin's fans was the plan, we're guessing that Bieb's recent flirtations with retirement via Twitter didn't help matters any.