Just before Coldplay released A Head Full of Dreams on Friday, Dec. 4, word arrived that, like Adele, the band would keep their new album off Spotify. The record was immediately available on paying-customers-only services like Amazon Prime, Apple Music and Tidal, which is owned by frontman Chris Martin’s buddy Jay Z.
Now it’s been confirmed that Spotify will stream A Head Full of Dreams starting Friday, Dec. 11. The band’s Spotify page promises the same. The singles “Adventure of a Lifetime” and “Everglow” were made available as they were released.
Adele's 25, her first LP in four years, did not launch on any streaming services. It debuted with 3.4 million units sold, the largest week an album’s ever had since Nielsen started tracking this stuff in 1991, bypassing *NSYNC’s record (2.4 million single-week copies of 2000’s No Strings Attached) by a mile. 25 still isn't streaming anywhere.
Billboard noted that Coldplay's initial decision wasn’t a surprise. “For years, Coldplay has tinkered with its release strategies and prioritized purchases and paid listening over anything ad-supported,” the mag wrote, referencing the group's last two albums being kept off Spotify for more than three months after dropping.
Music Business Worldwide also hears that “‘something special’ is being cooked up by the band in tandem with the [Spotify release], to be unveiled next year.” It'll have to be a pretty big "something special" to compete with Coldplay headlining the Super Bowl 50 halftime show in February. (Vote on the setlist, y'all!)