I Survived Rihanna's ANTIdiaRy: Inside The NYC Experience
Seemingly out of nowhere Thursday afternoon (December 17), Rihanna launched a scavenger hunt for fans in the New York City area. The metaphoric pot of gold at the end of the rainbow? The chance to experience an as-yet unlocked room from Rih's eight-room ANTIdiaRy mobile site, the one teasing her still-secretive album, in real life.
The first hint that something was happening came via this Instagram post from official ANTIdiaRy account @iamthekeyholder. A few hours later, the account posted a photo of a business card, alerting fans that New York's financial district was the setting for the real-life ANTIdiaRy room. The next set of clues came via Rihanna Navy members themselves... who had no prior knowledge of their involvement.
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