'Star Wars' Toys Earned $700 Million Last Year
FUSE TV - 'Star Wars' Toys Earned $700 Million Last Year
We know Star Wars: The Force Awakens has already earned $1.9 billion at the box office, becoming the third-biggest film of all time and demolishing tons of high-caliber records along the way. But how's that sweet, sweet merch doing?
In 2015, Star Wars moved $700 million of toys. The rejuvenated franchise—which pretty much invented the concept of outside-the-cinema merchandising back in the late '70s—earned more off its toys than Jurassic World, Minions and Avengers: Age of Ultron combined last year, Reuters reports. Expect the trend to keep going, as Disney and Lucasfilm are planning to release Star Wars movies until the end of time, with annual films already slated through 2020.
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