January 21, 2016


'Star Wars' Toys Earned $700 Million Last Year

Andrew Burton/Getty Images
Andrew Burton/Getty Images

We know Star Wars: The Force Awakens has already earned $1.9 billion at the box office, becoming the third-biggest film of all time and demolishing tons of high-caliber records along the way. But how's that sweet, sweet merch doing?

In 2015, Star Wars moved $700 million of toys. The rejuvenated franchise—which pretty much invented the concept of outside-the-cinema merchandising back in the late '70s—earned more off its toys than Jurassic World, Minions and Avengers: Age of Ultron combined last year, Reuters reports. Expect the trend to keep going, as Disney and Lucasfilm are planning to release Star Wars movies until the end of time, with annual films already slated through 2020.

"Led by Star Wars merchandise, toy sales in the United States rose 6.7 percent to $19.4 billion in 2015, making it one of the strongest performances for toy sales in years," the news service writes. The numbers come from a study by NPD Group.

Several The Force Awakens games and toys have been scrutinized for failing to include the star of the new film, Rey, in their original runs. The new Star Wars edition of Monopoly rectified the omission after a #WhereIsRey hashtag galvanized fans across the internet.