December 8, 2015


Grimes on "REALiTi": It "Wasn't Supposed to Be a Music Video"

As evidenced from the intricate four-character world she created for "Flesh Without Blood," Grimes sweats the small stuff when it comes to her music videos. This is why the visual to the demo version of "REALiTi," shot during an Asia tour with her brother, is such a unique gem in the latest Fuse First artist's videography.

"We weren't trying to film a video, we started out doing a 'tour diary.' He was like, 'Oh, look at this shot! Can't we just make it a music video?!' And I'm like, 'Ugh, the only song I have is this song ['REALiTi'], it wasn't done at all. We just shot to the song out of convenience. It was very improvised, we didn't have permits for was a music video that wasn't even supposed to be a music video, so I think there's kind of this freedom to it."

The singer-songwriter-producer adds that she has a great professional relationship with her brother, Mac Boucher, who has been her go-to director of photography for nearly all of her music videos:

"I've been working with my brother on pretty much everything. The only thing he didn't work on was 'Oblivion.' He worked a little bit on 'Genesis' and a lot on 'Go,' 'REALiTi,' 'Flesh Without Blood.' I always work with Mac--I don't even have to tell him things. We'll look at the light and I'll be like, 'Eh...' and he'll be like, 'OK, I'll change it.' It saves a lot of time and he's very skilled. 

"For me, the DP that I'm working with is the most important part of it, because I really have to put a lot of trust in them because I can't be behind the camera."

Watch the interview above, then see what Grimes and Mac created with the full "REALiTi" video below. Look out for more exclusive content with Fuse First artist Grimes all month long on Fuse and Find Fuse in your area with our Channel Finder here.